Relevance Research: Transforming Insights into Actionable Strategies
Market research isn’t just about gathering data; it’s about providing businesses with the tools to make informed decisions. At Relevance Research, we pride ourselves on delivering high-quality insights through tailored sampling strategies. Here’s an example of how we turned data into success for one of our clients.
Case Study: Understanding the Next Generation of Consumers
A leading global skincare brand approached us with a challenge: they wanted to understand the preferences of Gen Z consumers aged 18–25 to fine-tune their upcoming product line. The goal was to identify what factors influenced purchasing decisions, from packaging and ingredients to pricing and sustainability.
How We Delivered:- Dynamic Audience Matching: Using our proprietary GRS (Global Router Survey) system, we recruited a diverse group of 3,000 respondents who fit the desired demographic profile.
- Engagement through Relevance: By carefully curating questions that resonated with this age group, we ensured high engagement rates and genuine responses.
- Fraud Prevention: Our advanced validation process eliminated potential fake entries, ensuring a dataset with integrity.
Results That Speak Volumes
The findings were both revealing and actionable. We discovered that:
- 62% of respondents valued eco-friendly packaging above all else.
- 78% expressed a strong preference for products with sustainably sourced ingredients, considering it a key factor in their purchasing decision.
- Social media influencers significantly impacted purchasing decisions for 45% of respondents.
With this data, the client successfully launched a new line of skincare products, achieving a 30% increase in sales within the first quarter.
Whether you’re looking to refine a product line, explore new markets, or simply get closer to your consumers, we’re here to provide the insights that matter most. With our commitment to precision, authenticity, and innovation, we continue to empower brands to make confident, data-driven decisions.
Ready to transform your market research into results? Let’s shape the future together.
